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EP.003 – Projecting Your UV on Social Media with Sherron Washington

I am thrilled to have one of the most social people I know on this episode to share how to make your UV shine on Social Media.

Sherron Washington a.k.a. the Marketing Whisperer is the author of Market Simple: The Blueprint To Building A One-Page Marketing Plan and the CEO of the P3 Solution, a marketing and communications firm that specializes in developing inventive promotion solutions for entrepreneurs, small business and associations.

We had a great time in this episode discussing, not only social media, but how effective marketing and communication can effect your personal and professional brand.

I believe it’s important to market yourself so that you’re making an impact and Sherron is here to show you just how. Enjoy my conversation with Sherron Washington on #TheUVEffect.

"The core purpose of social media is for you to get involved and engaged with people."

Sherron Washington

Questions I asked:

  • What led you to believe that this is what you are supposed to be doing?

  • How did you define the unique value of your business?

  • In the P3 Solution you consult your clients on how to market there businesses effectively in order to gain traction and grow. How did you figure that out for your own company?

  • What would you say is the purpose of social media for a business owner or someone who is trying to promote themselves?

  • What are 3 must do rules for social media?

  • What are some of the crucial steps that need to be taken in order to define ones own unique value on social media and successfully stand out, grow numbers, etc?

  • What are some of the most frequent social media marketing mistakes that you have seen or dealt with?

  • Do you think constant change is positive or negative for a brand and what kind of effect could it have on potential clients?

In this episode you will learn:

  • The various types of social media platforms

  • How to interact effectively on each social media platform

  • Branding strategies for small business owners

  • How to personally brand yourself on social media

  • How to effectively brand to sell your product-based business online.

  • How to create a one page marketing plan

  • Top mistakes made on social media








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